Yes, slingshotting spherical birds at pigs with lethal intent has become one of the world's favorite pastimes, and that's unlikely to change anytime soon. We're just getting started," he said.Httpv://Angry Birds has dominated the mobile gaming market since its release in 2009, and its place within pop culture has only been cemented after the ridiculously popular franchise reached over 1 billion downloads. Our friends at Disney are still a bit ahead but our trajectory looks good. "What started as a little game is a major brand and franchise. We launched an iPhone game in 2009 and now 45 per cent of our business comes from physical products, including drinks – we're giving Coke a run for their money."Ĭiting Mario and Mickey Mouse as examples of brands that preceded Angry Birds, Vesterbacka seemed to suggest Rovio expects eventually to take down even these titans.
"We're not building Angry Birds for a hundred days but for a hundred years. Nine out of ten people in the US know the brand and 93% of the Chinese population knows the brand," he said. "With Angry Birds we built the fastest-growing brand ever.
Rovio's focus on turning Angry Birds into a brand is part of the success story, the executive explained. "I thought I was super-ambitious in 2010 when I said we'll make $100 million and everyone else thought I was crazy, but it's very important people thought I was insane for saying $100 million back then," he said. Joking that "Candy Crush's half a billion installs is a good start", Vesterbacka said that Angry Birds' success has gone beyond even his ambitious predictions. "Download figures tell you nothing about engagement, but we still have 200 million people playing Angry Birds every month, the size of the Twitter audience." "If you look at Rovio and what we've done over four years, there are now two billion copies of Angry Birds out there," he said. The figure comes directly from Rovio CMO Peter Vesterbacka, speaking at Pocket Gamer Connects in London, as reported by Mobile Entertainment. Angry Birds has achieved a whopping 2 billion downloads in the four years since it captured the casual market, Rovio has revealed.
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